Laurin with Honey

I’m Laurin, a Creative Strategy Developer with digital fundraising, data analysis, and direct response marketing experience. Highly motivated professional, passionate about helping organizations achieve their goals through the execution and design of innovative marketing initiatives.

Areas of Expertise

Email Copywriting, Design & Development
Integrated Marketing Strategy & Analytics
Salesforce & Marketing Cloud
Content Photography & Videography

Professional Philosophy

I demonstrate strong leadership and have experience managing projects, collaborating with a project team, and maintaining timelines and deadlines.

I am dedicated and reliable as well as a fast learner who employs a testing mentality to new ideas, campaigns, and content to learn what works and how to recreate it.

My energetic and positive personality allows me to work well with others while still displaying a hard work ethic and professional demeanor.

Projects

Email Copywriting, Design and Development

‘Matching gift’ email campaign created and segmented in Salesforce Marketing Cloud.

Photography and Videography

Directed, filmed and edited ‘Supporter Thank You’ video.

Content Strategy and Analytics

Created and Optimized Google Sheets dashboard for digital campaign analytics

Google Sites

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